UX involves many brain processes. Here are 8 components that are part of it.

1. Movement

Voluntary action is started here. When the user has decided on an action, the primary motor cortex initiates the movement with the right part of the body.

2. Complex movement

When complex coordination of the body is necessary, the pre-motor cortex controls how that happens. Things like using the hands and fingers to control interfaces come from this region.

3. Thought and reason

What we call “thinking” happens here. When a user is trying to solve a problem, piece together complex thoughts, or use predictive reason, it is powered by the pre-frontal cortex.

 

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4. Expressive speech

When it is time to speak, this little area regulates the actual execution of speech through language. Any time an experience involves speaking, the Broca’s area is at work.

5. Sound processing

Sound is a complicated thing. When the ears receive input, the auditory cortex processes the information into impulses the rest of the brain can understand. Experiences that involve listening start here.

 

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6. Receptive language

Understanding language is a separate region than speaking language. Anything a user hears that involves language is sent here, to the Wernicke’s area, to be interpreted.

7. The switchboard

All the input that comes into the brain has to be routed somehow, and the thalmus acts as that switchboard. The torrent of information the body receives is prioritized here, so choosing which areas of the brain you want your experience to engage is critical.

8. Raw emotion

Intense emotions are originated here, in the amygdala.